China Weeks, When Culture and Tourism Blend: May – June 2021

‘China Weeks 2021, When Culture and Tourism Blend’ was an exciting two-month festival of culture, tourism and more that celebrates the rich, fertile ground between culture and tourism, and explores how and where these fields combine and intersect to enrich human experience and deepen ties between peoples.

Over the course of May and June 2021, CNTO London and its partners across culture and tourism shared a fascinating programme of online content, to bring you closer to Chinese culture and Chinese tourism. From arts and music to food and drink, to festivals, to sport, and beyond, our ‘When Culture and Tourism Blend’ programme reveals and revels in the crucial, inextricable link between culture and tourism, and the differences and similarities that make the pursuit of travel and cultural engagement so rewarding.

Check out the homepage of #WCTB2021 here.