Jiangsu is located in the eastern coastal area of China and the Yangtze River Delta region. It is a major economic, cultural, tourism and open province in China.
“Charm of Jiangsu” is the cultural and tourism brand image of Jiangsu, which contains three layers of meaning: “water” is the most abundant tourism resource in Jiangsu.
The Grand Canal of China, a World Cultural Heritage, runs through Jiangsu from north to south, together with the Yangtze River, the Huaihe River, Taihu Lake, Hongze Lake and other water bodies, forming a developed water network system.
The coexistence of cities and rivers, and the close relationship between people and rivers, have made water the most dynamic symbol of “Charm of Jiangsu”. “Charm” represents Jiangsu’s profound cultural heritage. As an important birthplace of Chinese civilization, Wu culture, Chu-Han culture, Huai-Yang culture and Jinling culture intermingle and have a long-lasting charm here.
Water and charm are interdependent and jointly create the beautiful scenery, delicious food, rich culture and pleasant life of Jiangsu.
Jiangsu’s World Cultural Heritage | Classical Gardens
Grand Canal Talent Shows
At the first Grand Canal Cultural and Tourism Expo, hosted by Jiangsu Provincial Department of Culture and Tourism in May 2019, eight international guests from Europe, America, Asia and other countries and regions staged a “Grand Canal Talent Show” on the banks of the Grand Canal.
The Grand Canal is the oldest artificial river in the history of human civilization. They cooperated with some outstanding performing artists talented in Jiangsu Quyi (a Chinese folk art form) included in the Intangible Cultural Heritage, bringing a unique audio-visual feast.
Jiangsu section of the Grand Canal has the longest history and the richest cultural heritage. It flows through 8 prefecture-level cities such as Xuzhou, Suqian, Huai’an, Yangzhou, Zhenjiang, Changzhou, Wuxi and Suzhou. Covering 690 kilometers from south to north, it remains a golden channel in Jiangsu. “The canal gives birth to the city and makes it flourish”, that is, the Grand Canal has bred Jiangsu into a land of honey and milk, and has also left precious cultural treasure for Jiangsu.
In order to disseminate the culture of the Canal, present the image of Jiangsu as a cultural tourist destination, highlight its international glamor, show its modernization and fashion sense, Jiangsu Provincial Culture and Tourism Department planned a series of creative theme activities named the “Grand Canal Talent Show”.
