“Nihao! China” – 2025 World Cultural Heritage Tourism Overseas Promotion Season
To showcase the cultural characteristics, social customs, and unique tourism resources of regions featuring World Cultural Heritage sites in China, and further enhance international communication through cultural exchange and tourism promotion, the Network of International Culturalink Entities, with the special support of the International Cooperation Department of China’s National Radio and Television Administration and the International Tourism Alliance of Silk Road Cities, will host the “Nihao! China” – 2025 World Cultural Heritage Tourism Overseas Promotion Season from May to November 2025, in collaboration with the cultural and tourism departments (bureaus) of 10 provinces, autonomous regions, and municipalities including Beijing, Tianjin, Hebei, Jiangsu, Shandong, Henan, Guizhou, Gansu, Ningxia, and Xinjiang, as well as the cultural and tourism authorities of 7 cities including Wuxi, Luoyang, Lhasa, Yan’an, Quanzhou, Xinzhou, and Turpan, along with overseas cultural and tourism institutions.
During the promotion season, there will be a launching ceremony, along with a series of other activities, including the Global Screening of Themed Videos, Themed Photo Exhibition, Local Cultural and Tourism Resource Showcases, and “Nihao! China” Overseas Promotion Sessions.
Regional Showcase
Timeless Heritage | Photo Exhibition
Every world cultural heritage is a letter written by humans to the future. They are ancient symbols on the wall of stones or exquisite patterns in the palace, bearing the wisdom and glory of different civilizations. At present, China has 40 world cultural heritage sites, building a communication bridge between China and the world. These priceless cultural heritages are not only the foundation of the spiritual home of the Chinese nation, but also the common cultural wealth of all human beings, writing a magnificent chapter of diversity of human civilization.
Here, we will lead you to have a dialogue across time and space, have close contact with world cultural heritage in China, and deeply experience the unique local cultural characteristics and human landscape and abundant tourism resources. We look forward to attracting more international tourists to this ancient and attractive land to experience the convenient Chinese tourism services after constant optimization and start a journey of cultural exploration that purifies the soul.
China’s World Heritage Themed Films
The Tale of Pomegrante
The film focuses on the internal connections and spiritual commonalities between two important cities on the Silk Road – Xi’an, China and Isfahan, Iran.
Taking a Chinese girl named ‘Anar’(pomegranate) as a clue,through the perspective of an Iranian history professor, a spiritual dialogue is conducted between Persian civilization and Eastern civilization in today’s context.
