The “Ice City, Fujian Charm – European Travel Media and Influencer Tour of China” has entered its second day in Harbin. Under the coordination of the Harbin Municipal Bureau of Culture, Broadcasting, Television and Tourism, and led by the China International Travel Service Limited (CITS), the European influencers continued their familiarisation trip with a focus on intangible cultural heritage, public ice and snow spaces, urban lifestyles, and fashion creativity.

While the first day focused on historical narratives and landmarks, the second day prioritised “participation” and “shareability.” The itinerary was designed to allow influencers not only to see Harbin but to capture a multi-dimensional, vivid, and relatable winter destination through hands-on experiences and public life.

Heilongjiang Provincial Art Museum: Immersive Heritage

The day began with a hands-on session at the Heilongjiang Provincial Art Museum, where influencers participated in interactive workshops on traditional paper-cutting and facial mask painting. Guided by professional instructors, they learned about pattern structures, colour rules, and symbolic meanings before creating their own works.

For the participants, the highlight was that intangible heritage moved beyond being a mere visual symbol to become a genuine experience. Many influencers filmed the entire process from “zero to finished product,” noting that such interactions allow overseas audiences to grasp the logic and aesthetics of the craft within seconds, encouraging higher social media engagement.

The Qunli Music Park Giant Snowman: Winter Public Space

The group then visited the landmark Giant Snowman at Qunli Music Park. As a public art piece beloved by locals and tourists alike, the snowman’s approachable image has become a highly recognisable “expression of the city.”

The influencers focused their lenses not just on the snowman itself, but on the organic daily life surrounding it: people stopping for photos and relaxed interactions. Influencers remarked that this type of open, shared ice art reflects Harbin’s ability to integrate winter resources into public life without barriers or the need for explanation.

Fuchenghou Jiangyu No. 1: The River Fish Feast

At Fuchenghou Jiangyu No. 1, the influencers experienced Heilongjiang’s unique culinary culture, centred on fish from the Songhua River. The dining tradition, formed around local water systems and seasonal ingredients, gave concrete form to Harbin’s identity as a “river city.”

The discussion at the table shifted from the flavours themselves to how the environment shapes the cuisine.

Influencers noted that Harbin’s story is inseparable from the Songhua River, where the water, seasons, and ingredients settle into a collective sensory memory.

Songhua River Cableway: An Aerial Perspective

The group took the Songhua River Cableway to fly across the river, providing an aerial view of the winter cityscape and the Sun Island Scenic Area. The “one river, two banks” spatial layout was clearly captured through their moving lenses.

The cableway ride was described as the “most effortless way to explain Harbin.” In just a few minutes, the footage captured both the grandeur of Northern China’s winter and the expansive urban order, which influencers felt was the most intuitive way to stimulate a desire for travel among overseas audiences.

Songhua River Ice & Snow Carnival: A Natural Ecological Rink

The tour continued to the Songhua River Ice & Snow Carnival, built directly onto the frozen surface of the river. This stop highlighted the “public” and “participatory” nature of Harbin’s tourism.

The influencers praised the “natural ecological ice rink” as one of Harbin’s most vital winter scenes, where ice and snow are transformed from a mere sight into a space for sports and leisure.

Harbin International Fashion Week: Contemporary Translations

During a session on fashion and creativity, the influencers explored how Harbin uses its ice and snow resources to expand its “Ice and Snow + Fashion” urban expression.