The China National Tourist Office London (CNTO London) participated in the Association of National Tourist Offices and Representatives (ANTOR) 2025 Annual Conference held in London. The event, themed “Big Trends”, drew representatives from the tourist offices of over 60 countries and regions, including France, Italy, Spain, Germany, Malta and Norway. Assistant Director of CNTO London, Pan Hang, attended the meeting at the invitation of ANTOR and took the opportunity to engage with officials from other national tourist boards and industry stakeholders.

The conference agenda focused on key global tourism trends and cutting-edge issues. During the meeting, several industry experts and organisations shared insights:

Immediate Media presented on the latest trends in UK tourists consumption and booking habits. Ani Attamian, former Google AI expert and Founder of the LEMA Collective, delivered a keynote on the macro view of artificial intelligence in the tourism sector. Katia Ramirez, Director of Golf Legends, discussed the high-growth potential of sports tourism and how to convert it into high-value opportunities. Eva Stewart, Global Managing Partner of GSIQ Tourism Insights, gave a special presentation titled “Evolving Travel Drivers – What’s really changing?”, analysing structural changes in global travel demand from the perspectives of consumer motivations, societal values and technology integration.

ANTOR – headquartered in London – has been in existence for more than 70 years and now comprises almost 60 member organisations representing national or regional tourist offices in the UK. As a member of ANTOR, the CNTO London regards this annual meeting as an important platform to deepen dialogue with international peers and to explore the latest industry developments.