Hubei is a stunning picture. The vast rivers and lakes shimmer with vitality, and the majestic mountains display stunning diversity. Iconic scenic landmarks such as the Three Gorges Dam where calm lakes form between high gorges, Wudang Mountain with its Taoist philosophy of harmony with nature, Shennongjia standing tall as the roof of Central China, and Enshi Grand Canyon surrounded by sheer cliffs are globally renowned.

You can enjoy cherry blossoms in spring, lotus in summer, osmanthus in autumn, and plum blossoms in winter... Hubei is beautiful all year round, with scenic beauty at every tum.

Hubei is a tome of depth. It is an important cradle of Yangtze River civilisation, the birthplace of Chu culture, and a rich repository of Three Kingdoms heritage.

Legendary historical figures such as Emperor Yan (Shennong), the Poet-Patriarch Qu Yuan, and the Medicine Sage Li Shizhen shine through history. Enduring stories like Bo Ya's zither melody, Wang Zhaojun's journey beyond the frontier, and the rivalry of the Three Kingdoms have been passed down through generations.

Timeless literary classics like Cui Hao's Yellow Crane Tower, Su Dongpo's Ode to the Red Cliff, and Chairman Mao's Swimming- To the Tune of Shui Diao Ge Tou remain celebrated to this day. The land of Jingchu is like a treasured volume—ever captivating, endlessly inspiring.

Hubei is a poem of passion. As the cradle of China's modern revolution, the Wuchang Uprising fired the first shot of the 1911 Revolution.

The Hubei-Henan-Anhui Soviet Area upheld the red banner for 28 years, producing two Presidents of the Republic and 235 founding generals. The land of Jingchu is like a soaring flag—stirring the spirit and inspiring the soul.

Hubei is a land of abundance. Its cuisine delights the world—Wuchang fish, hot dry noodles, and crayfish are irresistible. The fine teas, such as Enshi Yulu and Lichuan Hong, have been served at state banquets hosted by President Xi Jinping.

Its renowned products-Han-style fashion, jewelry, authentic medicinal herbs—are widely cherished, and the high-tech industries of Optics Valley are globally acclaimed. The land of Jingchu is like a fertile homeland where happiness is enjoyed, and dreams are realized.

Hubei is a bridge to the world. High-speed rail connects to 80% of China's key cities within four hours. The golden waterway links rivers to the sea.

Passenger and cargo flights reach five continents. Ezhou Huahu Airport, Asia's only professional international cargo airport, opens a gateway for inland access to global air routes. Open and connected, Hubei links the entire nation and reaches the world.