2025 Yellow River Tourism Overseas Promotion

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The great river roars, surging ever onward. The yellow river, mother of the Chinese nation, cradle of Chinese civilisation, springs from the Bayan Har Mountains range on the Qinghai-Tibet Plateau, and winds through nice provinces to meet the Bohai Sea.

5464 kilometres mark the length of her journey across the land. 750,000 square kilometres of fertile plains from her life-nourishing canvas.

Her force carves sheer gorges, her currents nourish vast fields, her serpentine curves compose an epic written between heaven and earth.

A river of many colours, ever-changing and immense. We gaze into her crystallines clarity, stand awestruck as turbid waves blot out the sky, and lose ourselves in sunsets of molten gold.

A journey along the Yellow River is a passage straight through the heart of China. It is tracing upstream to the very source of civilisation; the distant ring of Silk Road camel belles echoing across a thousand years; the lingering grandeur of ancient capitals still alive beneath our fingertips; and, above all, the warmth of hearths along her banks where culture thrives.

Drift through her nine bends and a thousand years of history unfold, to behold this river is to behold China herself.

Photo Exhibition of Selected Tourist Routes in the Yellow River Cultural Tourism Belt

The Yellow River, revered as China’s “Mother River,” is the cradle of Chinese civilisation. This mighty waterway, rising from the Qinghai-Tibet Plateau, traverses nine provinces with a length of 5,464 kilometers, carving spectacular landscapes and nurturing millennia of brilliant culture.

This exhibition invites you to explore the wonders of the Yellow River: witness its awesome natural
power, trace the magnificent civilisations it fostered, and discover its vibrant pulse in modern China.