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Tourism agents travelled to Guizhou and Guangxi, with China's Airlines support to boost inbound tourism With the Chinese government launching a series of policies to facilitate inbound tourism such as 240-hour visa-free transit, [...]

China expands instant tax refund nationwide for overseas tourists China will expand its instant tax refund for purchases by overseas tourists nationwide in a move to boost inbound travel and consumption, the State [...]

On March 11, 2025, Zhang Li, Director of the China National Tourist Office London (CNTO London), and Evelyne Freiermuth, Government Affairs Director of the World Travel & Tourism Council (WTTC), co-chaired the first-quarter [...]

On February 19, 2025, the Global Soft Power Summit 2025 was held at the Queen Elizabeth II Centre in London. The theme of this year's summit was "Responding to the Decline of Globalisation." [...]

On February 25, Director Zhang Li was invited to meet with Ms. Anette Wendel-Menke, Director of Europe at the Hong Kong Tourism Board, and Ms. Adela Liew, Senior Manager of Trade Marketing for the UK and Nordic countries, [...]

On the evening of February 10, 2025, with the joint support of the China National Tourist Office London and the Yehudi Menuhin School in the UK, the "UK-China Charity Initiative: Building Harmony Together" [...]