On behalf of the China National Tourist Office London, it is my great honour to welcome you to the China Pavilion at the 2025 World Travel Market (WTM).

China National Tourist Office London is a non-profit organisation established by the Chinese government to promote Chinese culture and tourism in the UK, Ireland, Finland, Norway, and Iceland.

China, a vast land of majestic mountains and diverse ethnic groups, proudly stands as one of the world’s four ancient civilisations. Welcome to China, where you can marvel at breathtaking landscapes, savour world-renowned cuisine, and immerse yourself in a rich tapestry of history and traditional craftsmanship.

Across the magnificent land, China administratively divided into 34 provincial-level regions, including 23 provinces, 5 autonomous regions, 4 directly administered municipalities, and 2 special administrative regions, each with its own unique characteristics. Among these, we shine a spotlight on 13 captivating provinces and regions — Beijing, Shanghai, Shaanxi, Henan, Xinjiang, Qinghai, Shandong, Hubei, Sichuan, Chongqing, Guizhou, Hainan and Shanxi — all of which are participating in the 2025 World Travel Market.

These remarkable destinations offer a diverse mix of stunning landscapes, delicious local cuisine, and vibrant cultural traditions, inviting you to discover their charm. Whether you are drawn to bustling cities, peaceful countryside, or historic landmarks, these featured regions are sure to inspire and create unforgettable memories.

Explore more attractions of China & broaden your industry connections at N10-220, at World Tourism Market London 2025!